The US fast-food sector has Mexican food and Asian cuisine. Plus, African and Middle Eastern cuisines are gaining traction as well. But there’s something missing.
The US restaurant market has almost all of the respected and varied global cuisines but it lacks something important. It doesn’t have French food, according to Nation’s Restaurant News.
French cooking, which is commonly associated with fine dining, is popular across the globe. And even though there is a strong market for high end French restaurants, there is a discernible insufficiency of fast casual chains that focus on this refined continental cuisine.
Why French Restaurants?
There are a few explanations behind it. Today’s trend lean toward exotic and bright ethnic flavors of Asian and South American cuisine. The trend is driven by the ongoing quest of millennials to taste authentic and spicy foods. Generally, the flavors of all these cultures are prepared quickly and recognized right away.